…are family-run, providing you with a close-knit and supportive working environment.

…work in the tourism sector.

…comes from tourism, amounting to approximately €5.9 billion.

Tourism plays a central role in the Tyrolean economy and is one of the most important economic sectors in the region. Here are the key aspects that highlight the significance of tourism for the Tyrolean economy:

1. Main economic sector

   • Major contribution to Gross Domestic Product (GDP): Tourism contributes significantly to Tirol’s GDP. Estimates suggest that the tourism sector generates about 17-20% of the region’s GDP, demonstrating the economy’s dependence on this sector.

• Broad industry participation: Tourism impacts not only hospitality and gastronomy but also many other sectors such as retail, construction, transportation and agriculture.

2. Employment

• High employment factor: Approximately 50,000 people work directly in Tyrolean tourism. Additionally, many indirect jobs are created by tourism, such as in the supply industry or transportation. The sector provides a broad employment base, securing many livelihoods in the region.
• Seasonal work and skills shortage: Tourism creates many jobs, especially during peak seasons, providing employment opportunities for locals as well as seasonal workers from other regions or countries. However, there is often a shortage of skilled workers in many areas.

3. Source of income

• High tourist numbers: Tirol is one of Europe’s leading tourism regions, recording millions of overnight stays each year. The revenues generated from tourism – through overnight stays, dining, recreational activities and retail – are a significant income source for the regional economy.
• Economic multiplier effects: The revenue generated by tourists flows back into various areas of the local economy, creating positive multiplier effects for the entire region.

4. Infrastructure development

• Infrastructure improvement: Tourism has contributed to improving infrastructure in Tirol. The expansion of roads, public transport, ski lifts and recreational facilities is often driven by tourism demand, benefiting the local population as well.
• Digitalisation: Tourism promotes digitalisation in the region as many businesses invest in digital booking platforms, marketing and optimising their offerings.

5. Attraction for investments

• Domestic and international investments: The success of the tourism sector in Tirol attracts both domestic and international investments. Many hotels, resorts and tourist facilities are continuously being modernised or newly built to meet guests’ expectations.
• Real estate market: Tourism also impacts the real estate market. In popular holiday regions, there is high demand for vacation rentals and second homes, driving up prices and stimulating the real estate sector.

6. Cultural and societal influence

• Preservation of tradition and culture: Tourism helps preserve and promote traditional Tyrolean customs, crafts and culture. Many tourists are interested in the local culture, which in turn supports events and museums that are dedicated to local customs and traditions.
• Cultural exchange: International tourism fosters vibrant cultural exchange, making the region more cosmopolitan and dynamic. This also creates jobs for people from diverse countries and promotes internationality.

7. Sustainability and environmental protection

• Sustainable tourism: More and more tourism businesses in Tirol are adopting sustainable concepts to reduce the ecological footprint of tourism. These efforts enhance Tirol’s image as a responsible tourism destination and contribute to the preservation of nature, which is a key factor for tourism.
• Nature conservation: With nature the main attraction for many visitors, tourism also contributes to preserving anf maintaining natural resources. Numerous protected areas, hiking trails and ski slopes are maintained as part of sustainable concepts.

8. Economic diversification

• Economic diversification: While tourism is a cornerstone of the Tyrolean economy, it also contributes to diversification by supporting many related industries. Local products, crafts and services also benefit from tourism’s success.

Conclusion: Tourism is of central importance to the Tyrolean economy. It creates numerous jobs, generates significant income, promotes infrastructure and attracts investments. At the same time, it contributes to the preservation of culture and nature and serves as an important factor for the international networking of the region.

Working in Tyrolean tourism offers numerous benefits and unique opportunities that are attractive both professionally and personally. Here are some of the most compelling reasons to work in Tirol’s tourism sector:

1. Working in a breathtaking environment

   • Natural paradise: Tirol is known for its stunning Alpine landscapes, clear lakes and picturesque villages. For nature lovers, working in such an environment provides inspiring views and the chance to experience nature up close.
   • Diverse leisure opportunities: Tirol offers a wealth of outdoor activities, from skiing and snowboarding in winter to hiking, climbing and mountain biking in summer. Many employers provide their employees with discounts or free access to these activities.

2. Stable and growing industry

• Economic significance: Tourism is one of the most important pillars of Tirol’s economy. It provides the industry with stable jobs and continuous employment opportunities, even in economically challenging times.
• High demand for skilled workers: There is a constant demand for qualified personnel in the tourism sector, offering good chances for both those starting out in their professional careers as well as experienced workers looking to take the next step.

3. Diverse career opportunities

• Wide range of professions: The tourism sector in Tirol is diverse and offers jobs in areas such as hospitality, gastronomy, event management, spa & beauty, outdoor activities and more.
• Career development: Many businesses invest in the training and development of their employees, offering promotion opportunities and supporting professional growth through training, courses and traineeships.

4. International and multicultural working environment

• Working with people from around the world: Tirol attracts tourists from all over the globe, making work in the industry particularly exciting and varied. Employees have the opportunity to work on a daily basis with people from different cultures and nationalities.
• Language and cultural development: Working in Tirol’s tourism industry offers the chance to improve language skills and expand intercultural skills, enriching personal development.

5. Good work-life balance

• Flexibility: Many employers in Tirol’s tourism industry offer flexible working models that allow employees to better balance work and leisure.
• Leisure offers: With numerous leisure options and often benefits like discounted ski passes and fitness or spa offerings, employees can enjoy their free time to the fullest.

6. Strong sense of community and teamwork

• Collegiality: The working culture in Tyrolean tourism is heavily focused on teamwork and good collaboration. There is a strong sense of camaraderie among colleagues, making work more enjoyable and productive.
• Networking and relationships: Working in such a well-connected sector allows employees to build valuable contacts that can be beneficial both professionally and personally.

7. Innovation and sustainability orientation

• Sustainable tourism: Tirol is increasingly focusing on sustainable tourism concepts. Working in this industry allows individuals to actively contribute to the development and implementation of sustainable practices in a field committed to environmental protection.
• Innovative projects: The tourism sector in Tirol is dynamic and constantly evolving, providing numerous opportunities to participate in innovative projects and new tourism offerings.

8. Attractive employee benefits

• Discounts and reductions: Many businesses offer a range of employee benefits, such as free or discounted meals, access to leisure facilities and events, as well as discounts at partner companies.
• Housing opportunities: In popular tourism regions, many employers assist their workers when searching for accommodation or provide affordable employee accommodation themselves.

9. Safety and quality of life

• Secure job market: Given the significance of tourism for the Tyrolean economy, the industry offers a high level of job security.
• High quality of life: Tirol offers a high quality of life with a safe environment, good infrastructure and a healthy lifestyle, making living and working in the region particularly attractive.

10. Cultural and social integration

• Open culture: Tyrolean tourism businesses are known for their openness to new employees, offering excellent integration and support for those changing careers or coming to Tirol from other countries.
• Social integration: Participation in community events, festivals and activities promotes integration and a sense of belonging within the community.

These reasons demonstrate that working in Tyrolean tourism not only provides career opportunities and stability but also a high quality of life, exciting challenges and the chance to live and work in one of Europe’s most beautiful regions.

In Tyrolean tourism, there is a wide range of career opportunities that are attractive to both newcomers and experienced professionals. Here are some of the key areas and positions where one can build a career:

1.  Hospitality and gastronomy

• Reception and guest services: Roles such as receptionists, concierges and guest relations managers are crucial for the first impressions guests have of an accommodation.
• Housekeeping: Leadership positions in housekeeping, like housekeeping managers, play an important role in maintaining quality and comfort in lodgings.
• Culinary: From chefs to restaurant managers and sommeliers, the culinary sector offers numerous career opportunities in Tirol’s dining establishments.

2. Event and conference management

• Event manager: Planning and executing events, conferences and weddings in hotels, resorts or special venues.
• Conference and convention management: Organising large conferences and meetings that attract many visitors to Tirol.

3. Outdoor and recreation providers

• Mountain guides and outdoor Trainers: Tirol is famous for its many outdoor activities such as skiing, hiking and climbing, creating numerous opportunities for qualified mountain guides, ski instructors and outdoor trainers.
• Recreation park management: Leadership positions in recreational facilities and theme parks that are popular in the region.

4. Tourism marketing and management

• Tourism manager: Responsible for developing and implementing strategies to promote tourism in a specific region or for a company.
• Marketing and PR: Specialists in digital marketing, social media, public relations and branding who help market Tirol as a travel destination.
• Destination management: Managing tourism regions, including coordinating marketing activities, infrastructure development and guest services.

5. Sales and customer service

• Travel agencies and tour operators: Sales and advisory positions in travel agencies or with tour operators promoting travel and activities in Tirol.
• Sales specialists: Positions in the sales of tourism products and services, such as hotel bookings, ski passes or tours.

6. Spa and health

• Spa and beauty management: Leadership roles in spa hotels or resorts that cater to guests seeking relaxation and rejuvenation.
• Therapists and trainers: Roles like masseurs, physiotherapists or fitness trainers who work in the spa areas of hotels and resorts.

7. Cultural and experience tourism

• Cultural manager: Organising and leading cultural events, museums or historical sites that are part of the tourism offering in Tirol.
• Tour guides: Leading groups through cultural and natural attractions in Tirol.

8. Sustainability and environmental protection

• Sustainability officers: Developing and implementing sustainable practices in the tourism industry to minimise ecological footprints.
• Conservation experts: Collaborating with conservation organisations and tourism businesses to ensure that tourism aligns with environmental protection.

9. Start-ups and innovation

• Entrepreneurship in tourism: For innovative thinkers, Tirol has numerous opportunities to start their own businesses or start-ups offering new services or products in tourism, such as digital solutions, sustainable travel offerings or adventure trips.

10. Education and training

• Tourism educators and instructors: Teaching and training at vocational schools, universities or continuing education institutes to prepare future professionals for their careers in tourism.

These career opportunities demonstrate the diversity and dynamism of the tourism industry in Tirol. Whether one wants to work directly with guests or prefers to make strategic decisions behind the scenes, there are numerous pathways to success in Tyrolean tourism.

In Tyrolean tourism, various types of jobs are particularly in demand, driven by the high number of tourists and the specific requirements of the region. Here are some of the most in-demand positions:

1. Hospitality and gastronomy

• Kitchen staff: Chefs, sous-chefs, pastry chefs and kitchen assistants are in high demand in hotels, restaurants, and mountain huts, as Tirol has a strong culinary tradition.
• Service staff: Waiters, bartenders and restaurant managers are essential in gastronomy and are always sought after to meet the high service expectations of guests.
• Receptionists: This role is crucial for the first impression guests have of a hotel or resort. Therefore, qualified receptionists with language skills and experience interacting with guests are especially in demand.
• Housekeeping: Cleaning staff and housekeeping managers are continuously sought to maintain high standards in hotels and other forms of accommodation.

2. Ski schools and outdoor activities

• Ski instructors: Thanks to the popularity of winter sports in Tirol, ski instructors are highly sought after, especially in the winter months. These positions often require special qualifications and certifications.
• Mountain guides: Qualified mountain guides are in high demand in both summer and winter, safely leading hikers, climbers, and ski tourers through the Alps.
• Outdoor trainers: Providers of outdoor activities, such as mountain biking, rafting or paragliding, regularly seek trainers and guides who can professionally and safely assist visitors.

3. Spa and health

• Spa and beauty staff: Masseurs, beauticians and spa managers are in demand at many spa hotels and resorts in Tirol that offer relaxation and rejuvenation to guests.
• Fitness trainers: Many hotels offer comprehensive fitness programs for guests, creating a demand for well-qualified fitness trainers who can cater to individual needs.

4. Event management and organisation

• Event managers: Tirol is a popular location for events, weddings and conferences. Event managers who plan and execute these events are therefore in high demand.
• Event technicians: Technicians who specialise in sound, lighting and stage construction are regularly sought for the technical implementation of events.

5. Marketing and sales

• Digital marketing: Specialists in online marketing, social media management and content creation are increasingly sought in the tourism industry to promote Tirol as an international travel destination.
• Sales representatives: These positions focus on the sale and marketing of tourism services, such as hotel bookings, tours and leisure activities.

6. Customer service and guest relations

• Guest relations managers: This position is particularly sought after in luxury hotels and resorts to provide personalized care for VIP guests and ensure their expectations are exceeded.
• Travel sdvisors: In travel agencies and tour operators, advisors are needed to create travel experiences tailored to the individual needs of guests.

7. Sustainability and environmental protection

• Sustainability managers: With the growing focus on sustainable tourism, many businesses seek experts who can implement eco-friendly practices within their organisations.
• Conservation experts: In tourism projects focused on preserving natural resources, conservation experts are in high demand.

8. Technical and maintenance roles

• Facility managers: Hotels and large tourist facilities regularly need qualified facility managers responsible for maintaining and ensuring the smooth operation of buildings and facilities.
• Maintenance technicians: Electricians, plumbers and general technicians are sought in hotels and resorts to perform minor repairs and maintenance.

9. Transportation and logistics

• Shuttle and bus drivers: Many tourism businesses offer transportation services, making drivers for shuttles, buses or hotel transfers highly sought after.
• Logistics coordinators: In larger resorts or venues, logistics coordinators are needed to ensure the smooth operation of deliveries and transportation.

10. Cultural and experience tourism

• Tour guides and city guides: Cultural and nature guides who offer specialised tours and excursions are particularly in demand during the peak season.
• Museum staff: Cultural institutions, such as museums and historical sites, need staff to conduct tours and oversee exhibitions.

These positions are particularly sought after in the Tyrolean tourism sector and offer numerous opportunities for a fulfilling and varied career.

The Tyrolean tourism industry offers various support for people starting out in a new career to ease their entry into the sector and help them establish themselves successfully in their new field. Here are some of the key support measures:

1. Targeted training programmes

• Introductory courses and training: Many tourism businesses in Tirol provide specialised courses and training tailored for career changers. These programs teach the essential knowledge and skills needed in the tourism sector, such as guest service, service standards and basic hotel management.
• Part-time qualifications: There are also opportunities to acquire additional qualifications while working, through evening courses or online seminars specifically designed for those wishing to switch to a new career.

2. Mentoring and coaching

• Experienced mentors: Many companies assign experienced mentors to guide new members of staff during their first months in a new job and help them navigate the working environment.
• Individual coaching: Through personalised coaching, workers starting out in a new career receive individual and targetted support for developing their skills and overcoming initial challenges.

3. Internships and trainee programmes

• Gaining practical experience: Internships and trainee programmes are common ways for career changers to gain practical experience in the tourism sector. These programs often provide a comprehensive overview of various areas in tourism and facilitate the transition to permanent employment.
• Paid trainee positions: Some companies offer paid trainee programmes, allowing career changers to continue their education in a protected environment while earning an income.

4. Flexible entry options

• Part-time and seasonal work: Career changers can often start in part-time or seasonal positions, which allows them to gradually get used to the new industry. This is particularly beneficial for those wanting to test the waters or who are balancing another job.
• Entry-level positions: There are numerous entry-level positions in Tyrolean tourism that do not require specific prior experience, such as in service, housekeeping or guest relations. These roles provide a solid foundation for future development.

5. Recognition of prior experience

• Transfer of soft skills: Many companies recognise that career changers bring valuable skills from other sectors, such as customer orientation, organisational talent and communication skills. These soft skills are appreciated and can be effectively utilised in the tourism industry.
• Recognition of qualifications: Depending on prior experience and qualifications, certain degrees or periods of work experience may be recognised, allowing for entry into higher positions.

6. Integration into the workplace

• Onboarding programmes: Many tourism businesses emphasise structured onboarding to help career changers quickly and effectively adapt to their new jobs. This often includes training sessions, tours and the opportunity to become familiarised with the team culture.
• Social integration: Given that the work culture in Tirol is strongly characterised by a sense of community, career changers are often integrated quickly through team events, communal activities and open exchanges within the team.

7. Industry-specific networks and associations

• Networking events: Numerous events, fairs and networking meetings in the Tyrolean tourism industry provide career changers with opportunities to make connections, exchange ideas and benefit from the experiences of others.
• Membership in associations: Some industry associations offer special programmes or discounted memberships for career changers, facilitating access to further resources and training opportunities.

8. Financial support and incentives

• • Funding programmes: There are regional and national funding programmes that can financially support career changers, such as grants for training or participation in qualification programmes.
  • Internal company support: Some businesses provide financial assistance for further education or cover the costs of specific training to ease the transition.

9. Flexibility and openness

Open corporate culture: The Tyrolean tourism industry is known for its openness to individuals from diverse professional backgrounds. Many employers value the diversity that career changers bring and actively promote an inclusive work culture.

Opportunities in various areas: Career changers often have the chance to work in different departments, helping them discover which area suits them best.

Through these diverse support measures, career changers can successfully transition into Tyrolean tourism and begin a fulfilling career in a dynamic and growing industry.

In the Tirol’s tourism regions, many employers offer a wide range of employee programmes and benefits to enhance job attractiveness and increase employee satisfaction. These programmes and benefits aim to promote employee well-being, support professional development and strengthen community spirit. Here are some of the most common and significant offerings:

1. Discounts for leisure activities

   • Reduced ski passes and lift tickets: Employees in the Tyrolean tourism regions often receive heavily discounted or even free ski passes to enjoy winter sports in the area.
   • Access to leisure facilities: Many employers provide their employees with free or discounted access to local leisure facilities such as swimming pools, gyms, spas or cinemas.
   • Participation in outdoor activities: There are programmes that offer organised outdoor activities such as hiking, mountain biking or rafting for employees, often led by professional guides.

2. Accommodation options

• Employee housing: Many large hotels and resorts offer their employees affordable or free housing close to their workplace. This accommodation is often furnished and includes basic utilities.
• Subsidised housing: Some employers assist their employees in finding housing or offer financial subsidies for rent to offset the high living costs in popular tourism areas.

3. Meals

• Free or discounted meals: In many hotels and restaurants, employees receive free or significantly discounted meals during their shifts, often provided through a staff cafeteria.
• Meal subsidies: If no in-house dining options are available, some companies offer meal subsidies that can be redeemed at local restaurants.

4. Training and career development

• Internal training programmes: Many tourism businesses offer internal training covering topics from hospitality and service quality to general skills like language proficiency and IT.
• Financial support for external training: Employers often support external training by covering the costs of courses or seminars or providing grants.
• Promotion opportunities: Specialised development programmes or trainee positions prepare employees for leadership roles, opening up long-term career opportunities.

5. Health and spa programems

• Health services: Some businesses offer regular health checks, vaccinations or consultations with company doctors.
• Spa offers: Employees often receive discounted or free treatments in the hotels’ spa and beauty areas, such as massages, sauna access or yoga classes.
• Sports programmes: Organised sports programmes, such as fitness classes, hiking groups or running clubs, are frequently available to encourage physical fitness.

   

6. Work-life balance measures

• Flexible working models: To enable a better work-life balance, many employers offer flexible hours, flexitime or part-time options.
• Additional vacation days: In some cases, extra vacation days are granted as a reward for outstanding performance or participation in training programmes.

7. Social and cultural activities

• Employee events: Many businesses regularly organise events like summer parties, Christmas celebrations, team-building days and group outings to strengthen community spirit.
• Cultural offers: In some regions, employees receive discounted access to cultural events like concerts, theatre performances and festivals.

8. Transport offers

• Shuttle services: In more remote areas, some companies provide shuttle services to transport employees from their accommodations to the workplace and back.
• Carpooling and public transport subsidies: Some businesses encourage carpooling or provide subsidies for public transportation.

9. Employee discounts at partner companies

• Retail discounts: Through partnerships with local retailers and service providers, employees often receive discounts in shops, restaurants or on leisure activities.
• Special conditions with insurers and banks: Some employers negotiate special conditions with insurers or banks specifically for their employees.

10. Childcare services

• Childcare offers: Some large tourism businesses provide childcare options to help employees better balance family and work.
• Holiday programmes: During school holidays, special programmes or camps are often organised for employees’ children.

These employee programmes and benefits significantly enhance the attractiveness of jobs in Tirol’s tourism industry and support employees in their professional and personal development. They help not only in attracting qualified talent but also in retaining them long-term and increasing satisfaction in the workplace.